The Sky Bar: A Sweet Journey Through Time

The Sky Bar: A Sweet Journey Through Time

Sep 28th 2023

Hey, candy lovers! Do you ever find yourself reminiscing about nostalgic candy of yesteryear? The candies that bring back a rush of memories with just one bite? Today, we’re diving deep into the world of the iconic Sky Bar. Fasten your seat belts, for we're embarking on a flavorful flight through time!

A Star is Born

The Sky Bar made its grand debut in the candy cosmos way back in 1938, a brainchild of the New England Confectionery Company, fondly known as NECCO. It wasn’t just another candy bar; it was a marvel. Imagine a chocolate bar segmented into four sections, with each chamber holding a different filling: caramel, vanilla, peanut, and fudge. Each bite was a delightful surprise, like a mini treasure hunt in your mouth. The Sky Bar was not just candy; it was an experience!

Sky Bar Advertisement from 1938
Original publication: Pittsburgh Sun-Telegraph on September 6, 1938

Soaring in Popularity

The Sky Bar quickly became a beloved treat, capturing the hearts of many. It was the kind of candy that grandparents shared stories about, the one they'd buy with spare change after school. Its uniqueness set it apart. While other candy bars focused on a singular flavor profile, the Sky Bar celebrated diversity, making it a firm favorite for those who loved variety.

Turbulence Ahead: The Fall of NECCO

For years, the Sky Bar enjoyed a sweet life, but as they say, nothing lasts forever. NECCO, the company behind this delectable delight, hit a rough patch. Despite producing iconic candies like Sweethearts and the ever-popular NECCO Wafers, the company struggled to keep up with changing tastes and market dynamics. In 2018, the candy community faced heartbreak when NECCO declared bankruptcy. As a result, the production of many of its legendary candies, including the Sky Bar, came to a halt. It felt like the end of an era.

A Ray of Hope: The Sky Bar’s Second Chance

But, as we've learned from countless tales of rebirth and reinvention, when one door closes, another opens. The demise of NECCO led to a scramble among candy aficionados and entrepreneurs to save these classic treats. Among these was Louise Mawhinney, owner of the 'Duck Soup' store in Sudbury, Massachusetts. A candy enthusiast herself, Louise couldn't bear to see the Sky Bar disappear into the annals of history. She made her move and acquired the rights to produce the beloved bar.

Thanks to her passion and determination, the Sky Bar got its second wind. Returning to the market with its iconic four flavors intact, it was like a phoenix rising from the ashes, or should we say, a candy bar emerging from melted chocolate! 

Sky Bar

Sky Bar Today: Still a Classic!

The new Sky Bar has been received with the same fervor and love as its predecessor. Although it's produced by a different company, its soul remains untouched. Whether you're an old fan looking to relive fond memories or a newbie curious about this legendary treat, the Sky Bar promises a flavorful journey.

Available today, the Sky Bar continues its legacy of delighting palates and evoking nostalgia. And while the packaging may have undergone tweaks and changes, the magic inside remains the same.

A Sweet Conclusion

The journey of the Sky Bar is a testament to the timeless charm of classic candies. Even in a world dominated by flashy, new confectioneries, there's something ineffable about the allure of classics. They're not just candies; they're stories, memories, and a piece of history.

So, the next time you unwrap a Sky Bar, remember you're not just indulging in chocolate; you're partaking in a piece of candy history. And if you've never tried it, what are you waiting for? Embark on a flavor-filled adventure today!

Until next time, sweet-toothed explorers, keep those taste buds tingling and stay curious. Remember, every candy has a story, and we're here to share them all.