Sky Bar's Sweet Flight: A Timeless Treat's Journey through Time and Its Sugary Comeback!

Sky Bar's Sweet Flight: A Timeless Treat's Journey through Time and Its Sugary Comeback!

May 30th 2023

The candy industry is filled with fascinating tales of confections and their evolution over the years. Among the countless nostalgic candy bars that have graced the market, the Necco Sky Bar holds a special place. With a history as rich as its flavors, the story of the Sky Bar is a testament to its enduring popularity.

The Sky Bar's journey began in 1938 when it was launched by the New England Confectionery Company (Necco). Its birth was quite a spectacle as it was introduced to the world via a dramatic skywriting campaign — an innovative marketing tactic at that time. This gave the Sky Bar its name, a moniker as distinct as the candy bar itself.

What truly set the Sky Bar apart was its unique format. Each bar contained four sections, each filled with a different flavor – caramel, vanilla, peanut, and fudge. This "four flavors in one" concept was a novelty and quickly garnered immense popularity. The Sky Bar became a beloved treat nationwide, finding a loyal fan base that cherished its distinctive taste and format.

Sky Bar

The mid-20th century saw the Sky Bar's growth, featuring in WWII military rations and gaining a cultural presence with appearances in films and TV shows. However, despite its popularity, the Sky Bar couldn't escape the financial difficulties that befell Necco. The company went bankrupt in 2018, and with it, the production of the Sky Bar ceased. The once-beloved candy bar seemed to have met an unfortunate end.

However, candy enthusiasts were in for a sweet surprise. In 2018, Necco's assets were auctioned off, and the Sky Bar found an unexpected savior in Louise Mawhinney, owner of the gourmet kitchen store, 'Duck Soup.' She recognized the nostalgic value and unique nature of the Sky Bar and purchased the rights to manufacture it. Mawhinney was determined to keep the spirit of the Sky Bar alive.

Following the acquisition, meticulous planning was undertaken to revive the Sky Bar. There was a tremendous focus on staying true to the original recipe to ensure that the candy bar's relaunch would capture the authentic taste that fans fondly remembered. After a year of preparation, the Sky Bar made its triumphant return in late 2019.

Sky Bar

The Sky Bar's comeback was met with overwhelming enthusiasm. Fans across the country celebrated the return of their favorite candy, selling out the first production batch in just two hours. The revived Sky Bar was not only a hit with those who had cherished the candy bar in their youth, but it also captivated a whole new generation of candy lovers.

Today, the Sky Bar continues to delight consumers, staying true to its original four-in-one format. The unique combination of flavors remains a novelty even in the modern candy market, a testament to the timeless appeal of the Sky Bar.

The journey of the Sky Bar from its inception to its comeback is a compelling story of a candy bar that defied the odds. Its resurrection proves that some flavors are so iconic, they transcend the passage of time. The Sky Bar serves as a sweet reminder of the power of nostalgia and the love that consumers have for the iconic treats of their past.

So the next time you enjoy a Sky Bar, remember, you're not just savoring a delicious combination of caramel, vanilla, peanut, and fudge, but you're also taking a bite of history – a history filled with innovation, nostalgia, challenges, and a resounding success story. It's indeed true, some tastes never fade; they only get sweeter with time.

Find the Sky Bar and more of your classic favorites in our huge selection of nostalgic candy.