Love in Every Byte: The Whimsical World of Sweethearts Candy

Love in Every Byte: The Whimsical World of Sweethearts Candy

Dec 18th 2023

Once upon a time, in the 19th century, a pharmacist named Oliver Chase invented a machine to simplify the labor-intensive process of making lozenges. This invention unknowingly paved the path for the birth of an iconic candy - Sweethearts, also known as conversation hearts. These small, heart-shaped candies, embossed with sweet nothings and playful phrases, have been synonymous with Valentine's Day for decades.

Sweethearts Candy

The Evolution of Sweethearts 

Initially, the conversation wasn't limited to hearts. The New England Confectionery Company (NECCO), which later took over Chase’s business, produced a variety of shapes like baseballs and horseshoes, each with its own message. It wasn't until the early 1900s that the heart shape we know and love today captured our hearts permanently.

Conversation Hearts

Sweethearts Through the Ages 

Through World War II, the Vietnam War, the moon landing, and the dawn of the internet, Sweethearts remained a steadfast token of affection. Their phrases evolved with the times, from "Fax Me" in the 90s to "Tweet Me" in the 2010s, reflecting the ever-changing landscape of communication and courtship.

The Making of Sweethearts 

Even today, the making of Sweethearts remains a blend of tradition and technology. The process begins with a dough, made from simple ingredients like sugar, corn syrup, and gelatin. This dough is then rolled, imprinted with loving messages, and cut into heart shapes. After a drying period, these hearts are mixed with a spectrum of pastel colors, ready to whisper sweet nothings into the ears of Valentine's sweethearts.

Sweethearts Today 

Despite NECCO's closure in 2018, these beloved candies found a new home and continued legacy through Spangler Candy Company. And for those eager to get their hands on these nostalgic treats, Blair Candy proudly stocks them, ensuring that this sweet piece of history remains part of our present celebrations.

5 Creative Ways to Use Sweethearts 

  1. Valentine's Day Sweetheart Bingo: Create a bingo game where each square has a different Sweetheart phrase. Players use the candies as markers, turning a classic game into a sweet affair.
  2. Edible Messages: Write a secret Valentine’s message by arranging Sweethearts in a special order. It’s a fun, interactive, and tasty way to express your feelings.
  3. Candy Art: Unleash your inner artist by using Sweethearts to create colorful mosaics or decorate picture frames. It’s a great activity for kids and adults alike.
  4. Sweetheart Jar: Fill a decorative jar with Sweethearts and have your loved ones guess the number of candies. The closest guess wins the jar (and maybe a special prize)!
  5. Baking with Love: Incorporate Sweethearts into your baking. Whether it's adorning cupcakes, cookies, or as a surprise inside a cake, these candies add a fun and festive twist.

Sweethearts candy, a delightful blend of history, nostalgia, and sweetness, continues to be a Valentine's Day staple. Whether you're relishing them straight from the packet, using them in creative crafts, or gifting them to someone special, these tiny hearts are a charming way to spread love and joy. Remember, Blair Candy is your go-to spot for all your Valentine's Day candy to keep the tradition alive, one sweet heart at a time.