Boo-tiful Chocolate Revelations for this Halloween!

Boo-tiful Chocolate Revelations for this Halloween!

Sep 27th 2023

Greetings, fellow candy connoisseurs! With the rustling of leaves and that tantalizing chill in the air, our favorite time of the year is just around the corner. And if you've got a sweet tooth like us, Halloween is not just about dressing up; it's also about the drool-worthy avalanche of chocolates and candies that flood our homes.

Halloween Candy

Well, we've got some deliciously interesting tidbits for you. The National Confectioners Association (NCA) recently conducted a survey to uncover America's Halloween candy preferences and habits. The findings? They are as delightful as a freshly unwrapped candy bar!

A staggering 98% of Americans who'll be welcoming those adorable trick-or-treaters are planning to hand out chocolates and candies. Can you imagine the smiles on those cute ghostly and ghoulish faces when they receive their treats? Not just that, 93% of respondents said they'll be sharing these delectable delights with friends and family to enhance the Halloween celebrations.

But why is this candy mania so entrenched in our Halloween culture? The answer is simple and wrapped in shiny foil: Chocolates and candies have a special place in our hearts and homes. They're not just treats; they're memories, love, and a dash of nostalgia. It's fascinating to note that the allure of Halloween candy contributes to a mind-blowing $6 billion in confectionery sales every year.

John Downs, the man at the helm of NCA, rightly noted, “The Halloween season is a cherished tradition, with chocolates and candies at its sweet core.” What’s more interesting is that we're not just waiting for October 31st anymore. The anticipation begins weeks, if not months, earlier with the shelves in our huge candy warehouse bursting with Halloween candy goodness. Halloween is not just a day—it's a season!

Revelations from the Candy Cauldron 

Let's unwrap some more findings from this candy-centric survey:

  • Sharing is Caring: A whopping 70% of consumers said that the best way to indulge in Halloween treats is in the company of friends and family. Candy is more than just a treat; it's an experience, best savored with shared laughter and spooky stories.
  • Spooky Sweetness: The scarier, the better! 62% of Americans are on the hunt for candies with creepy or spine-chilling themes. Whether it's gummy spiders or gummy eyeballs, we love our treats with a touch of terror.
  • Parental Candy Crimes: Here's a fun revelation — 60% of parents admitted to occasionally pilfering a treat (or two, or more) from their children's Halloween stash. We feel you; sometimes, the temptation is just too much!
  • Candy Swap Traditions: Trading candies is an age-old Halloween ritual. While everyone has their favorite swaps, the survey uncovered a common trend: most Americans would happily swap out their Halloween lollipops for some good ol' chocolate. Guess chocolate's throne is still uncontested!
  • The Candy Champions: When it came to the ultimate candy favorites, chocolate emerged as the indisputable king. Following closely were gummi candies, and then, the ever-divisive, always debated – candy corn. Whether you love it or loathe it, candy corn is undeniably iconic to the Halloween season.

Halloween, with its blend of spookiness and sweetness, remains an exciting and cherished celebration. The role of chocolates and candies is pivotal in making it memorable, uniting families in the joy of sharing, swapping, and savoring. As we countdown to this year's Halloween, whether you're dressing up as a witch, a superhero, or just staying in with a bowl of treats, remember: it's not just about the candy; it's about the memories we make and the traditions we uphold.