Hey, candy lovers! If you’ve been scrolling TikTok or Instagram lately, you’ve probably stumbled across something called “Dubai Chocolate.” It’s everywhere—those thick, colorful bars being snapped in half to reveal a gooey, crunchy, pistachio-green center that’s got everyone drooling. But what is this stuff? Is it just another overhyped trend, or is it the real deal? Spoiler alert: it’s deliciously real, and we're here to spill all the sweet details for our candy fans. 

So, let’s start with the basics. Dubai Chocolate isn’t just any old candy bar. It’s a luxe treat that hails from—you guessed it—Dubai, specifically from a spot called FIX Dessert Chocolatier. The original bar, dubbed “Can’t Get Knafeh of It,” took the internet by storm after a food influencer chowed down on one in a viral ASMR video (you know, the kind with all the satisfying crunches). That clip racked up over 70 million views, and suddenly, everyone wanted a piece of this chocolatey action. But here’s the catch: FIX only sells these in Dubai, so unless you’re hopping a flight to the UAE, you’re out of luck—or are you? More on that later.

What makes Dubai Chocolate so special?

Picture this: a thick shell of creamy milk chocolate (though some versions go dark or white) hiding a wild surprise inside. That surprise? A mix of toasted kataifi—shredded phyllo pastry that’s basically the Middle Eastern cousin of angel hair pasta—blended with pistachio cream and a swirl of tahini. Yeah, it’s as crazy as it sounds, and it’s amazing. The kataifi brings the crunch, the pistachio cream adds a nutty, velvety vibe, and the tahini throws in a subtle sesame kick. It’s like a party in your mouth where every guest brings something unexpected to the table.

This whole thing is inspired by knafeh, a traditional Middle Eastern dessert that’s all about layers of crispy pastry, sweet syrup, and gooey fillings like cheese or nuts. Dubai Chocolate takes that pistachio knafeh concept, skips the syrup, and wraps it in chocolate instead. The result? A handheld treat that’s equal parts dessert and candy bar—fancy enough to feel indulgent but chill enough to munch on the couch. No wonder people are obsessed!

Now, let’s talk texture. You bite in, and there’s that snap from the chocolate shell. Then, boom—crunchy kataifi hits, followed by this creamy, dreamy pistachio goodness that just melts in your mouth. Some folks compare it to a Kit Kat, but honestly, it’s in a league of its own. 

Who is behind Dubai Chocolate?

FIX Dessert Chocolatier, founded by Sarah Hamouda, is the mastermind. FIX stands for “Freakin’ Incredible eXperience,” and they’re not kidding. Each bar costs about $18.50 in US dollars, and a box of six will set you back over $100. Pricey? Yup. Worth it? If you’re into next-level sweets, absolutely.

But here’s the fun part: since FIX doesn’t ship outside Dubai (and they’re super strict about fakes—check their Insta warnings!), the rest of the world has gone DIY-crazy. Home bakers and chocolatiers are whipping up their own versions. You can find “Dubai-inspired” bars popping up everywhere, from small-batch candy shops to your cousin’s kitchen. The recipe’s not rocket science—melt some chocolate, toast some kataifi, mix in pistachio cream and tahini, and mold it all together—but nailing that perfect crunch and creaminess takes some finesse.

Speaking of which, if you’re itching to try this at home, grab some chocolate molds, hit up a Middle Eastern market for kataifi (it’s usually in the freezer section), and snag pistachio spread from a specialty store or online. Pro tip: toast that kataifi in butter till it’s golden—don’t skimp on the crunch! You could even drizzle some white chocolate on top for that viral-worthy splashy look. Will it be the exact FIX bar? Nope, but it’ll be close enough to make you feel like a candy rockstar.

So, where does Blair Candy fit into this?

Well, we’re all about bringing you the coolest, tastiest treats out there, and Dubai Chocolate’s got our radar buzzing. While we can’t ship you the OG FIX bars, we’ve got plenty of goodies to satisfy your sweet tooth in the meantime. Think pistachio vibes, creamy chocolates, and crunchy snacks to tide you over until this trend lands stateside for real.