Valentine's Day is just around the corner, and you know what that means: candy galore! Among the sea of chocolates and heart-shaped treats, one classic candy continues to steal the spotlight—conversation hearts. Love them or leave them, these tiny heart-shaped candies have been sparking (and occasionally ending) conversations for generations. But where did they come from, and why are they still such a big deal? Let’s dive into the sweet story of conversation hearts and check out some exciting new versions of this Valentine's Day candy favorite for 2025.

The Sweet History of Conversation Hearts

Before texting existed, there were conversation hearts. These little candies have been around since the mid-1800s, thanks to the creative minds at NECCO (New England Confectionery Company). Originally known as “motto hearts,” they featured short phrases stamped onto sugary disks. By the early 1900s, they had taken on the familiar heart shape and became a Valentine’s Day staple.

Each candy carried a message, from sweet and sentimental ("Be Mine") to quirky and playful ("Fax Me" in the '90s). Over the years, conversation hearts have evolved with changing times, embracing modern slang and emojis. Even though NECCO went out of business in 2018, the legacy of conversation hearts lives on through brands like Brach’s and Spangler Candy Company, keeping this tradition alive and thriving.

2025: A New Twist on a Classic Candy

Conversation hearts might have a long history, but that doesn’t mean they’re stuck in the past. This year, brands are spicing up Valentine’s candy aisles with creative takes on the classic treat. Here are some of the 2025 stars you’ll definitely want to grab for your sweetheart—or yourself!

Brach's Wisecracks Conversation Hearts

Brach’s is flipping the script with their Wisecracks Conversation Hearts, perfect for the person who loves a good laugh. Instead of the usual “Kiss Me” or “Love U,” these hearts are packed with cheeky phrases like “Chillax,” “Nope,” and “Awkward.” They’re ideal for those moments when you want to say something sweet but keep it lighthearted. Bonus? They come in fruity flavors, so even if your wisecrack falls flat, the candy won’t.

Hot Tamales Fierce Cinnamon Conversation Hearts

Looking to heat things up this Valentine’s Day? Enter Hot Tamales Conversation Hearts, the fiery alternative to traditional candy hearts. With their bold cinnamon flavor and messages like “Spicy,” “Hot Stuff,” and “On Fire,” these candies are perfect for the lovebirds who like a little extra sizzle in their sweets.

If you’re tired of the same old pastel-colored candies, these vibrant red hearts will shake things up. And honestly, what says "love" better than candy with a little kick?

Starburst Fave Reds Conversation Hearts

Do you always dig through the candy bowl for the red and pink Starbursts? Good news: Starburst has answered your candy prayers with their Fave Reds Conversation Hearts. These hearts bring you the best of Starburst’s fruity lineup, including Strawberry, Cherry, and Watermelon, all in mini heart-shaped perfection.

With messages like “Shine Bright” and “Cutie,” these hearts are almost too cute to eat. Almost. They’re perfect for sharing with your Valentine or keeping all to yourself—no judgment here.

The Originals: Sweethearts Conversation Hearts

For the purists out there, nothing beats the timeless taste and pastel charm of original Sweethearts Conversation Hearts. With phrases like “Be Mine” and “Forever,” these candies are the OGs of Valentine’s Day. They’re simple, sweet, and packed with nostalgia—perfect for rekindling your childhood memories or handing out to friends.

Conversation Starter or Candy Bowl Filler?

Whether you’re using them to send a flirty message, start a spicy conversation, or just enjoy their sugary sweetness, conversation hearts are a Valentine’s Day tradition that never goes out of style. And with fun new versions like Wisecracks, Hot Tamales, and Fave Reds, 2025 proves that even old-school candy can stay fresh and exciting.

So, what’s your favorite kind of conversation heart? Are you a classic “Be Mine” fan, or do you prefer your hearts with a spicy or sassy twist? Let us know—and don’t forget to stock up on all your favorites at Blair Candy. After all, Valentine’s Day is the perfect time to wear your heart on your sleeve—or in your candy bowl!