Easter baskets just wouldn’t be complete without those soft, sugary, pastel-colored marshmallow treats. PEEPS have been around for decades, making their way into candy aisles, pop culture, and even science experiments (who hasn’t microwaved one just to see what happens?). But there’s more to these little chicks and bunnies than meets the eye.

If you think you know PEEPS, think again. Here are some surprising facts about the most famous marshmallow candy of all time.

PEEPS Have a Long History

PEEPS have been part of Easter traditions for a long time—longer than you might expect. The brand is celebrating its 72nd anniversary this year, 2025, which means it has been around since 1953. That’s a lot of Easter baskets filled over the years.

From Labor-Intensive to Lightning Fast

Originally, making a single PEEPS Chick was a time-consuming task. When the candy was first produced in 1953, it took a full 27 hours to create just one chick. Thanks to modern production techniques, that process has been cut down to just six minutes.

Enough PEEPS to Circle the Globe

Every year, Just Born, the company behind PEEPS, produces enough of these marshmallow candies to circle the earth not once, but twice! That’s an incredible amount of sugar-coated fluff making its way into Easter baskets.

The Great PEEPS Makeover

If you ever come across an image of vintage PEEPS, you might notice they looked a little different back in the day. In the late 1950s, PEEPS received a makeover when their wings were “clipped” for a sleeker, more modern look.

The Non-Chocolate Champion of Easter

For over 25 years, PEEPS have been the #1 non-chocolate candy at Easter. Even with bags and bags of jelly beans and gummy rabbits competing for attention, these marshmallow treats continue to be the star of the season.

Yellow Reigns Supreme

The very first PEEPS Chicks and Bunnies came in just two colors: yellow and white. Over time, more colors were added to the lineup, including pink, lavender, blue, green, and orange. Despite the rainbow of options, yellow remains the best-selling color in the United States.

How High Can PEEPS Stack?

If you ever wondered how tall a line of PEEPS could get, consider this: stacking 8,000 PEEPS Bunnies in a vertical line would reach the top of the Willis Tower (formerly the Sears Tower) in Chicago. Not that we recommend trying it, but it’s a fun thought.

Chocolate Meets Marshmallow

For those who can’t decide between marshmallow and chocolate, PEEPS has you covered. In 2010, the company introduced Chocolate-Dipped PEEPS and Chocolate-Covered PEEPS Chicks, combining two Easter favorites into one.

Whether you love them fresh, slightly stale, or melted into a s’more, PEEPS are one Easter candy that isn’t going anywhere. With their long history, quirky past, and dedicated fan base, they’ve earned their place as a holiday staple.

Stock up on PEEPS this Easter season at Blair Candy—because no basket is complete without a little marshmallow magic.