Why PEEPS are Still the Reigning Kings of the Easter Basket

Easter is just around the corner, and while we love our chocolate bunnies and jelly beans, there is one treat that truly defines the season. You know them, you love them (and maybe you even let them get a little stale on purpose) - we’re talking about PEEPS!

At Blair Candy, we’ve noticed something amazing: despite being around for decades, PEEPS are more popular this year than ever before. From TikTok "Peep-sicles" to elaborate Easter displays, these sugary marshmallow icons are having a resurgence in popularity.

But where did these fluffy friends come from, and which ones should you be tucking into your baskets this year? Let’s dive into the sweet history and our top picks for the season!

A Brief History of the Fluff

Believe it or not, back in the early 1950s, it took 27 hours to create a single PEEP. Each one was painstakingly handmade with a pastry tube by the Rodda Candy Company.

Everything changed in 1953 when Bob Born (of the legendary Just Born candy company) acquired Rodda. Bob saw the potential for PEEPS to take over the world. He cobbled together a machine that could mass-produce them, narrowing that 27-hour process down to just six minutes. Today, Just Born produces enough PEEPS in a single year to circle the earth twice! 

Our Top 3 PEEPS Picks for Your Easter Basket

If you think PEEPS only come in yellow and pink, think again! We’ve combed through our Easter PEEPS collection and picked three varieties that are guaranteed to be family-favorites this Easter:

1. Dr Pepper PEEPS

Talk about a crossover! For the soda lovers out there, these Dr Pepper flavored PEEPS are a total game-changer. They take the classic marshmallow texture and infuse it with the signature 23-flavor blend of the world’s favorite pepper soda. They are unique, trendy, and definitely the "cool kid" of the Easter basket this year.

2. Cotton Candy PEEPS

If you want to feel like you’re at a carnival, these are for you. The Cotton Candy PEEPS are speckled blue and pink, tasting exactly like the spun sugar you get at the fair. They’re bright, and look stunning as a cupcake topper or tucked into an Easter display.

3. PEEPS S'Mores Dipped Chicks

For those who want a little more decadence, the S'Mores Dipped Chicks are the ultimate upgrade. These marshmallow chicks are flavored like graham crackers and dipped in delicious milk chocolate. It’s a campfire classic reimagined for the spring.

Pro tip: Pop these in the microwave for five seconds for a melty, gooey treat that will change your life!