Which Candy Holiday Reigns Supreme — Halloween, Christmas, Valentine’s, or Easter?

We’re rolling into the sweetest stretch of the year, and if you think we're going to take a nap after Halloween, think again. From now until the Easter Bunny hops into town, we’re in a nonstop sugar rush with Halloween, Christmas, Valentine’s Day, and Easter all lining up perfectly - a true candy lover's dream!  But the question all our fans want answered is: which one is really the biggest candy holiday of them all? 

It’s hard to argue Halloween. It’s basically the candy Super Bowl - spooky lights, costumes, and millions of little ghosts and superheroes hitting the streets on a mission for treats. Americans buy nearly 600 million pounds of candy totaling nearly $4 billion for Halloween alone!  

Reese’s Peanut Butter Cups are the reigning champs of Halloween candy, followed closely by M&M’s, Snickers, Kit Kats, and Sour Patch Kids. And love it or hate it, candy corn still shows up at nearly every Halloween party, proving that nostalgia is a flavor that never dies. On average, each of us consumes about 1.2 pounds of candy on Halloween - and, if we’re being honest, sounds like an underestimation.

Once the fake cobwebs come down, the candy canes go up. Christmas and the winter holidays are another massive candy holiday -  we’re talking around $7 billion in confectionery sales during the season. Candy canes are the star, with roughly 1.76 billion produced each year, and about 90% of them sold between Thanksgiving and Christmas. Peppermint bark, foil-wrapped Santas, and red-and-green Hershey’s Kisses keep stockings filled and smiles wide. Christmas candy is less about a sugar frenzy and more about gifting, sharing, and sneaking just one more chocolate after dinner.

Then comes Valentine’s Day - the most romantic reason to buy chocolate. While it doesn’t top the charts for amount of candy sold, it’s definitely the most sentimental. Americans purchase around 75 million pounds of chocolate for Valentine’s Day, and heart-shaped boxes continue to steal the spotlight. Conversation hearts, with their sweet little messages, have been declaring “Be Mine” and “Text Me” for generations, while chocolate roses, truffles, and pink-foil wrapped giant Hershey Kisses make this day a chocolatier’s dream. Valentine’s may not move as much candy as Halloween, but it’s hard to beat chocolate wrapped in love.

And then there’s Easter - a holiday that hops in strong every spring. Easter consistently ranks as the second-biggest candy holiday after Halloween, with more than $5 billion in confectionery sales. It’s easy to see why: baskets brimming with chocolate eggs, jelly beans, marshmallow Peeps, and those all-too-perfect Reese’s Peanut Butter Eggs. In fact, the Reese’s Egg is often named the top Easter candy - and for good reason. It’s the same peanut butter-to-chocolate magic as the classic cup, but with a somehow even better ratio. Between chocolate bunnies, candy-coated eggs, and the thrill of the hunt, Easter keeps the candy industry hopping.

So who’s the winner? If we’re talking pure pounds, Halloween takes the crown without breaking a sweat (or a wrapper). It’s the one holiday where candy isn’t just part of the celebration - it is the celebration. But that doesn’t mean the others don’t have their charm. Christmas candy is all about cozy traditions, Valentine’s Day makes chocolate feel romantic, and Easter brings the fun of color, variety, and eggs filled with surprises.

Each holiday has its own sweet spot, and at Blair Candy, we’re here for all of them. Whether you’re filling trick-or-treat bags, stuffing stockings, packing Valentine’s gift boxes, or building the perfect Easter basket, we’ve got the treats to make every candy moment just a little sweeter. So grab your favorites, stock up early, and let’s make this candy season the biggest - and tastiest - one yet.