Take a Sweet Joyride: Better-for-You Candy Has Arrived at Blair Candy!

Here at Blair Candy, we’re thrilled to announce the arrival of Joyride candy — a treat that proves candy can be fun, flavorful, and better-for-you all at once. Joyride is all about letting you enjoy that nostalgic, chewy, sour, sweet experience without all the stuff you don’t want.

These candies are plant-based, non-GMO, free of artificial colors and flavors, and don’t rely on sugar alcohols. Instead, they keep the fun alive with bold flavors and exciting textures while cutting way back on sugar and calories. It’s candy that lets you indulge guilt-free, whether you’re a kid at heart or just looking for a smarter sweet fix.

So, what kinds of Joyride goodies can you get your hands on here at Blair Candy? Let’s take a tour. If you’re a fan of sour candies, the Sour Watermelon Wedges are a must-try. They deliver that tangy, juicy burst of watermelon flavor with a pucker-worthy sour coating that tastes like summer in every bite.

For something long and chewy with a sweet-and-sour kick, the Sour Strawberry Ropes are perfect — they’re the kind of candy you can savor a little longer, stretching out the fun.

Of course, no candy lineup would be complete without twists, and Joyride’s Classic Strawberry Twists give you that old-school licorice feel with a lighter, modern twist on the flavor.

If you like candy that’s a little extra, the Gummy Busters are where things get interesting. They combine chewy gummies with a crunchy sour coating, offering fun textures in flavors like Pink Lemonade and Blue Raspberry.

Speaking of gummies, you can’t go wrong with the Sour Gummy Worms, which double up on fruity flavors in every worm for that classic gummy candy nostalgia.

And if you’re after something bold and lip-puckering, the Sour Blue Raspberry Strips pack a tart punch that’s sure to satisfy any sour candy fan.

What we love about Joyride is that you get all the fun and flavor of your favorite candies — the chewy ropes, the tangy worms, the crunchy-sour combos — but with way less sugar and none of the artificial extras. It makes them a great choice for sharing with kids, stashing in your desk drawer, or adding to a candy mix without the sugar overload. You can even chop them up to top ice cream, yogurt, or other desserts for an extra pop of sour-sweet fun.

No matter which you choose, Joyride is all about making candy fun again, and we’re so excited to share it with you.