Move Over, Viral Candy: Gum is Still the Real MVP of the Candy World

We’ve all seen them on our "For You" pages. You know the ones, the glow-in-the-dark Sour Patch Kids, the Freeze-dried Skittles, or the latest sour candy challenge that makes your face implode. Social media loves a flashy, new crazy candy trend. One minute it’s the hottest thing on the planet, and the next, well... 

But while the internet chases the next crazy sugar rush, there is one shining star in the candy aisle that doesn’t need a TikTok challenge to stay relevant. It’s reliable, it’s delicious, and it’s consistently one of the best-selling treats in the world.

We’re talking about gum.

Wrigley's Juicy Fruit Chewing Gum - 15pc / 10ct

Yes, gum! That classic pocket companion you might have thought was "old news" is actually having a massive moment. According to the National Confectioners Association’s recent report, "Getting to Know Gum & Mint Consumers," gum isn’t just surviving; it’s thriving.

If you thought gum was just something you chewed to kill time, think again. The data shows that gum is actually the ultimate social connector.

The report revealed a hilarious dynamic between generations: Gen X is the generation most likely to carry gum, while Gen Z is the generation most likely to ask for a piece! Offering someone a stick of gum is still the easiest way to break the ice or say, "I got your back" (and your breath).

EXTRA Winterfresh Sugarfree Gum - 15pc / 10ct

Speaking of generations, the report crowned Gen X as the "Master Bubble-Blowers," keeping the art form alive for the rest of us. But younger generations are using gum for totally different reasons.

While we all love a good bubble, Millennials and Gen Z are increasingly turning to gum for stress relief and focus. Whether you're powering through a deadline or trying to keep cool in traffic, the chewing of gum is a way to stay centered.

The numbers don’t lie: gum sales are climbing, and the demand for both nostalgic favorites and new flavors is huge.

Here at Blair Candy, we’ve always known gum was a winner. We keep our shelves stocked with everything the data says you love:

  • The Classics: We have the iconic Bazooka (perfect for all you Gen X bubble masters out there).
  • The Crowd-Pleasers: From Peppermint to Spearmint, we have the fresh flavors that 60% of you buy specifically to freshen your breath.
  • Sugar-Free Gum: For those who want the focus and the flavor without the sugar crash.

So, the next time you see a viral candy video, feel free to give it a "like." But when you want a treat that stands the test of time, helps you focus, and might just make you a new friend, grab a pack of gum.

Shop our full selection of bubble gum today at BlairCandy.com!

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