A Taste of Sweden Lands at Blair Candy: Say Hello to BUBS!
If you’ve ever wandered through a candy store in Sweden—or fallen down a TikTok rabbit hole of “Swedish candy hauls”—there’s a good chance you’ve spotted BUBS. Known for playful shapes, unique flavors, and an almost foamy-chewy texture, BUBS has become a weekend ritual for many Swedes. In fact, it ties perfectly into the country’s tradition of lördagsgodis, or “Saturday candy,” where families stock up on sweets to enjoy together. Now, these treats have crossed the Atlantic, and Blair Candy is officially stocking some of BUBS’ most iconic treats.
BUBS started in 1992 in Huskvarna, Sweden, with candies that have unique flavor combinations and fun designs—think ovals, foamy chews, and candy skulls that manage to be both spooky (think Halloween candy!) and sweet. While the brand has remained a Scandinavian favorite for years, it only recently made its U.S. debut.
Blair Candy has brought in some of the most popular candies from the BUBS lineup. The Goody Strawberry Vanilla Sour Ovals pair juicy berry sweetness with creamy vanilla in a tangy oval. The Raspberry Licorice Skulls nod to Sweden’s love of licorice, giving you a flavor that’s bold, fruity, and just the right amount of daring.
For something more nostalgic, the Goody Banana Toffee Sour Ovals combine classic banana candy with the richness of toffee, finishing with a sour zing that surprises in the best way possible. Then there are the Cool Raspberry Foam Skulls, which bring that signature airy chew with a fruity raspberry twist. And, of course, the Salty Skulls offer that uniquely Scandinavian salty-sweet contrast that fans of Nordic candy absolutely crave.
What makes BUBS even more exciting is that these candies are vegan and gluten-free, meaning almost everyone can join in on the fun. That inclusivity is part of why their arrival in the U.S. has been met with so much online attentiion. From TikTok creators unboxing bags to fans saying they’ve been waiting years for this moment, the buzz has been impossible to miss.
Blair Candy’s new candy selection is always the perfect place to try something that’s equal parts familiar and sometimes very unique! After all, candy is supposed to be fun!